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Battlefield Heroes, Video Games And Free Business Models

Wed, Mar 5, 2008

Technology


Battlefield Heroes Screens for PC at GameSpot

On the heels of Nine Inch Nails / Trent Reznor releasing his new Ghosts with an interesting business model, video game giant Electronic Arts is announcing the upcoming Battlefield Heroes will be free and will work on lower powered PCs…

Free sounds like a great deal to the consumer, but not for businesses. EA plans to make money mainly through advertising. For instance, whenever the game is loading, you’ll see ads. We saw two big banner ads for EA games that were released last year (keep in mind we saw the in-development version of Battlefield Heroes, so those were placeholders). EA says that there will not be any in-game advertising in the game itself, so you will not see any billboards or posters for the latest Hollywood movie or Detroit car while dodging bullets. A secondary source of income is microtransactions that are entirely optional, though EA didn’t really go into depth about what types of things you’ll be able to purchase.

Battlefield Heroes First Impression - PC News at GameSpot

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( h/t Shane)

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Lee - who has written 1685 posts on STRANAHAN dot com.


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