Glossary

Autoresponder

An autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and frequency that you decide. (link)

Autoresponders are emails sent to followers after they’ve taken some action, such as joining a list or buying a product. They’re great for introducing yourself to a new subscriber over the course of days or weeks, delivering a series of relevant messages about a product or service they’ve just bought, up- or downselling them with other products or services, and can even be used to deliver entire courses (although Rainmaker offers much better options for teaching). Autoresponders are a useful way to automate the process of being in touch with your readers.

Content Marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. (link)

Content marketing is a method for growing a fanbase for your business by providing free, informational content to readers. Content marketing can be anything from a blog to a newsletter to a podcast to a vlog, and is often a package of these. People who market their business using free content often sell services (such as coaching or mentoring) as well as products (such as courses, classes, membership communities, or books).

Remarkable

If people talk about what you’re doing, it’s remarkable, by definition. (link)

A phrase popularized by Seth Godin, remarkability is defined simply as the ability of a thing to get people to make a remark. If a product is remarkable enough, it will go viral; if a product isn’t remarkable, it never will. See also Seth Godin’s idea of a Purple Cow.

Resistance

On the field of the self stand a knight and a dragon. You are the knight. Resistance is the dragon. (link)

A phrase coined by Steven Pressfield which refers to any feeling, activity, or situation that prevents us from creating art, doing our work, growing morally, and pursuing our highest purpose. Resistance can appear in any form, but most often appears as either an internal pressure (fear, self-loathing, shame, anger, boredom, distraction, resentment, pride) or the distracting and dismaying influence of other people, specifically loved ones and friends who unwittingly aid and abet our internal Resistacne. Resistance is unpredictable, impersonal, and eternal – we will never fully defeat Resistance, although we can get better at fighting it. Resistance is the primary difficulty we must face in our growth.

Shipping

The resistance is waiting. Fight it. Ship. (link)

A phrase popularized by Seth Godin which refers to the action of completing a product by putting it out into the world. Shipping is the last step in the process of creation. If you haven’t shipped, you haven’t actually accomplished what you set out to accomplish. Often people fail to ship because they have fallen prey to Resistance.

Timeboxing

In time management, timeboxing allocates a fixed time period, called a time box, to each planned activity. (link)

Timeboxing is a time-management strategy that involves creating blocks of time to devote to projects, often interspersed with shorter recreational breaks. Timeboxing helps its practitioners to be more productive (by setting them up for reliable bursts of energy that they can devote to working on their projects) and reduce unnecessary exhaustion and overwork (by giving them frequent breaks from their work).

Membership Site

A private website, with exclusive content and (usually) the ability for members to interact with one another. (link)

Membership sites are websites created to give customers access to privately hosted information, such as courses or books, and usually to facilitate interactions between members, such as in forums, messaging systems, coaching sessions, or facilitated networking. Membership sites often provide their creators with a reliable profit flow through paid subscriptions, and can give their members unparalleled access to community, resources, and other assistance with their products, projects, and lives.